L’Oréal Groupe has launched a new device designed to revolutionize skin care by providing consumers with a personalized analysis in just five minutes. The innovative tool, called Cell BioPrint, aims to offer a deeper understanding of skin health and how it ages, helping users address potential skin issues before they are visible.
Cell BioPrint leverages advanced proteomics—the study of how protein composition influences skin aging—to measure various biomarkers beneath the skin. These biomarkers, microscopic molecules rich in data about skin health, allow the device to assess the skin’s biological age and predict cosmetic concerns before they manifest.
According to L’Oréal, this technology will empower consumers to make informed decisions about their skincare routines, potentially saving time and reducing the trial-and-error process associated with finding the right products. By identifying individual skin needs, the device offers a proactive approach to maintaining skin health.
Developed in partnership with Korean startup NanoEntek, Cell BioPrint uses cutting-edge microfluidic lab-on-a-chip technology. This system, powered by more than 100 patents from NanoEntek, enables the rapid measurement of key protein biomarkers associated with skin aging in just five minutes.
L’Oréal Groupe revealed Cell BioPrint ahead of its debut at the 2025 CES technology show in Las Vegas. The device is slated to undergo its first pilot program with a L’Oréal brand in Asia later this year.
Barbara Lavernos, L’Oréal’s Deputy CEO in charge of Research, Innovation, and Technology, highlighted the significance of the device, stating, “At L’Oréal, we are constantly exploring the future of beauty by combining groundbreaking discoveries with our extensive beauty expertise. With skin being the body’s largest organ and vital to overall well-being, we’re excited to introduce Cell BioPrint, a breakthrough technology that allows users to gain a deeper understanding of their skin and take proactive steps toward its care and longevity.”
Using Cell BioPrint is simple: users place a facial tape strip on their cheek to collect a sample, which is then analyzed by the device. During the analysis, several images of the user’s face are captured, and a brief questionnaire about their skin concerns is completed.
The Cell BioPrint device is expected to change the way consumers approach skincare, offering a scientific and customized solution to skin health that could set new standards for the beauty industry.
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