Selfmade, a California-based self-care brand, is carving a unique path in the skincare industry by blending psychological insights with dermatological expertise. The brand’s innovative approach, which they call “psychodermatology,” aims to address the profound connection between mental health and skin care.
Founded in 2020 by Stephanie Lee, Selfmade offers a range of dermatologist-tested, mental health-approved products designed to support both physical and mental well-being. The brand’s four-product lineup, designed for sensitive skin, explores how stress and emotions impact skin health.
Selfmade products are created with the insights of BIPOC mental health professionals, catering to the growing need for products that address holistic self-care. Their offerings emphasize self-exploration, encouraging users to not only express themselves but also to understand the ways in which mental health influences physical health.
The brand’s latest addition, the Rumination Recovery Balm, is formulated to relieve muscle tension using ingredients such as turmeric root stem cells, chaga and agarikon mushrooms, capsicum, menthol, and arnica montana extract. The balm is part of a product range priced between $28 and $42, aimed at resonating with a Gen Z audience.
Hero products include the Secure Attachment Comfort Serum+ ($36) and Corrective Experience Comfort Cream ($30), which help soothe and hydrate the skin. Selfmade products are available through retailers like Thirteen Lune, Amazon, and Ative.
To get in touch with the brand, reach out via email at [email protected]. The company is represented by Dreamday PR.
With a focus on mental health, skin care, and self-exploration, Selfmade is establishing itself as a trailblazer in the self-care industry, offering products that meet the needs of today’s wellness-conscious, Gen Z consumers.
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