As 2025 approaches, dermatologists are urging people to leave behind questionable skincare trends in favor of a simple, science-backed routine for healthier, glowing skin.
In a recent poll conducted by TODAY, six dermatologists unanimously agreed on a key piece of advice: avoid DIY skincare practices popularized on social media, including homemade sunscreen and unproven ingredients like beef tallow, baking soda, and lemon juice. While these trends often gain traction on platforms like TikTok, experts warn that they can be ineffective or even harmful to the skin.
The Risks of DIY Skincare
Dr. Joyce Park, a board-certified dermatologist and founder of Skin Refinery Clinic, cautioned against jumping on the latest DIY skincare bandwagon. “Leave behind TikTok DIY skincare trends, like making your own sunscreen at home or putting all sorts of stuff on your face,” she said. These popular homemade remedies lack scientific backing and can have adverse effects on the skin.
Certain DIY practices, such as creating homemade sunscreens or attempting at-home chemical peels, can be particularly damaging. Dr. Shasa Hu, an associate professor in dermatology at the University of Miami Miller School of Medicine, emphasized the potential risks, including allergic reactions, infections, skin pigmentation issues, scarring, and increased sun sensitivity.
Dr. Shari Lipner, an associate professor of clinical dermatology at Weill Cornell Medical Center, specifically highlighted the dangers of DIY sunscreen, which has been widely promoted by social media influencers. “These sunscreens are not regulated and may result in sunburn, premature aging, and an increased risk of skin cancer,” Lipner warned. “They may also irritate your skin.”
Avoid Homemade Chemical Peels and Beef Tallow
Homemade chemical peels, too, have raised red flags. In July, the FDA issued a warning about the potential dangers of at-home chemical peels, noting that they often contain harmful concentrations of active ingredients that could permanently damage the skin.
Dr. Fatima Fahs, a board-certified dermatologist based in Michigan, also advised against the use of beef tallow, a natural fat that has recently gained popularity as a moisturizer. “Beef tallow can clog pores and is particularly problematic for those with oily or acne-prone skin,” she said. “Instead, opt for a well-formulated, science-backed moisturizer.”
The risk of contamination in homemade products—whether it’s bacterial growth or mold—adds another layer of concern. Fahs recommends sticking to established ingredients like glycerin and ceramides, which have been proven to provide deep hydration without the risks associated with unregulated DIY alternatives.
A Return to Basics for 2025
Dermatologists are advocating for a return to the basics of skincare in 2025. Rather than chasing fleeting social media trends, they recommend adopting a simple, consistent skincare routine that includes the essentials: cleansing, moisturizing, and, most importantly, sunscreen.
Dr. Evan Rieder, a board-certified dermatologist in New York City, emphasized the importance of focusing on the basics. “The more complicated your skincare routine, the harder it is to find what works for your skin,” he said. “Stick to a routine that is straightforward, and don’t be swayed by the latest trends.”
Dr. Nada Elbuluk, an associate professor of clinical dermatology at USC’s Keck School of Medicine, echoed this advice, noting that less is often more when it comes to skincare. “In 2025, I hope people realize that simpler routines with fewer products are more effective,” she said. She also cautioned against overloading the skin with unnecessary products like toners, which are not essential for most people.
Add Evidence-Based Products, One Step at a Time
Once a basic skincare foundation is in place, dermatologists suggest adding products with proven benefits, such as antioxidants like vitamin C and retinoids, which can help manage acne and signs of aging. “These ingredients have strong research backing their efficacy,” Dr. Rieder said.
However, dermatologists also emphasize the importance of taking a mindful approach to skincare. Dr. Hu recommended focusing on how your skin feels, rather than chasing the unrealistic beauty standards often portrayed on social media. “We are not supposed to have perfect, poreless, or glassy skin all the time,” she said, urging people to embrace their skin’s natural fluctuations and avoid the pressure to look flawless.
The Bottom Line: Focus on Healthy, Happy Skin
The overarching message from dermatologists is to prioritize healthy, well-cared-for skin over perfection. Dr. Hu hopes that 2025 will see more people moving away from the pursuit of idealized beauty and instead focusing on skin that feels good and is truly healthy. “Let’s focus on what makes your skin feel nourished, strong, and happy,” she said.
In sum, dermatologists advise starting the new year by ditching the DIY skincare trends that have taken over social media. Instead, they recommend a basic, science-backed skincare routine tailored to your skin’s needs, with a focus on consistency and care—qualities that will stand the test of time.
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