Selfmade is a self-care brand from California that blends skin and body-care products with insights from dermatologists and mental health professionals. By focusing on the connection between stress and skin health, Selfmade aims to provide a holistic approach to skincare that resonates with today’s Gen Z consumers.
Founder and Origin Story
Founded in 2020 by Stephanie Lee, Selfmade pioneers the concept of “psychodermatology,” which explores how mental health impacts the skin. The brand’s product line, developed with input from BIPOC mental health professionals, is designed to be gentle enough for sensitive skin while promoting self-exploration. Selfmade goes beyond self-expression to encourage understanding of the connection between mental well-being and physical appearance.
Product Line and Focus on Wellness
Selfmade’s four-product lineup is built around multi-use formulas suitable for use anywhere on the body. The brand’s focus on the mind-skin connection aims to provide Gen Z with more than just skincare—offering products that nurture both physical and mental health. For instance, their latest launch, the Rumination Recovery Balm, is a muscle-relieving balm that features ingredients like turmeric root stem cells, chaga and agarikon mushrooms, menthol, capsicum, and arnica montana extract.
Key Products:
Secure Attachment Comfort Serum+ – $36
Corrective Experience Comfort Cream – $30
Where to Find Selfmade
Selfmade products are available through various platforms:
Stockists: Thirteen Lune, Amazon, Ative
PR Representation: Dreamday
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