Crunch Fitness has announced the upcoming opening of its latest fitness center in Pensacola, Florida, scheduled for Fall 2025. The 40,000-square-foot facility, valued at $5 million, will be located at 6235 North Davis Highway in the former Big Lots building, bringing a fresh fitness option to the city’s residents.
Operated by Crunch Fitness franchisee Fitness Ventures LLC, Crunch Pensacola will combine fitness with entertainment, offering a range of amenities designed to make workouts both effective and enjoyable. The facility will feature cutting-edge cardio and strength training equipment, power half-hour circuit training, personal training, a dedicated group fitness studio, TRX® equipment, Olympic lifting platforms, and Ride cycling classes. Additionally, the gym will provide a functional HIITZONETM training area with indoor turf, HydroMassage® beds, tanning services, Kids Crunch babysitting, and full-service locker rooms equipped with showers and a sauna.
Brian Hibbard, CEO of Fitness Ventures LLC, which oversees Crunch locations across the U.S., expressed enthusiasm about the opening. “We are excited to bring the Crunch brand to Pensacola. Crunch is for everyone—from beginners to seasoned athletes,” Hibbard said. “With a high-energy environment and memberships starting at just $9.99 per month, we have options to suit every fitness goal and budget.”
Crunch Pensacola will mark Fitness Ventures’ 67th location nationwide and its third in Florida. The company has plans to open at least 15 additional gyms throughout the year. Crunch Fitness has earned recognition as the top-ranked brand in the fitness category for two consecutive years in the annual Entrepreneur Franchise 500® ranking and continues to innovate in the fitness industry.
Those interested in membership can visit CrunchPensacola.com for further details and sign-up options. The first 500 founding members will receive special offers, including $1 down, a free t-shirt, discounts on small group and personal training, and more.
Additionally, Crunch Fitness is expanding its team in Pensacola and is looking for individuals passionate about helping others achieve their fitness and wellness goals. Job seekers can apply through CrunchPensacola.
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