The Inkey List, a UK-based skincare brand, is rolling out an immersive “hydrating” billboard to promote its new skincare campaign and preview its first product release of 2025.
Located at the busy junction of Quaker Street and Braithwaite Street in Shoreditch, London, the ‘Hydration Tap’ out-of-home activation is designed to emphasize the importance of hydration for healthy skin. This follows the brand’s discovery that 91% of people experience dehydrated skin.
Visitors to the interactive billboard will first have their skin’s hydration levels assessed by The Inkey List team using a specialized device. Afterward, an interactive tap will dispense a free 30ml sample of The Inkey List’s Hyaluronic Acid Serum when activated by a button.
In addition to the hydration test, visitors can win a token offering a free skincare routine based on their quiz results. Attendees will also get an exclusive first look at The Inkey List’s upcoming product, launching in January 2025.
The hydration-focused billboard will be open to the public starting December 9, with hours from 12pm to 5pm.
Founded in 2018 by Mark Curry and Colette Laxton, The Inkey List set out to simplify skincare with an affordable, jargon-free approach. The brand has been expanding its product line over the past year, recently venturing into the spot patch and lip care categories.
Related topics
